Quick truth bomb: the quality of your website can and will impact how potential clients move forward with you. If your site doesn’t have all the needed information or lacks credibility, they may just move on to the next person or business without a second thought. When you have a website that is well-made and full good of content, personality, and is easy to navigate, it’s a total game-changer.
Need more convincing? Keep reading to see why a well-made website is essential for your business.
Your website is typically people’s first impression. Okay, sometimes it can be a social media app like Instagram or Pinterest too. But nonetheless, your website is one of the first things your potential customer will stumble upon in their initial journey to learn more about you. First impressions matter when it comes to your business. Unlike when you meet someone in person, you don’t get a second chance to make an impression. If customers see your site and it’s not professional, packed with personality, and well made, they will most likely move on to the next person selling the same thing as you. Making a great first impression will go a long way. Sometimes it can be the make or break point for whether they book you or not.
Having a well-made website will help you to stand out. Chances are, you’re not the only one in your field a potential client is looking at. Having a beautifully made website can help you stand apart from the rest. Many times people will underestimate the power of a good website. They are a great way to pack in your personality and humanize yourself. Potential customers like to see that there is a real person behind the screen so show them your personality! Not only should you be adding your own presence to your website but you should also be clearly communicating information to your consumers. This will make your website stand out even more.
If you’ve had your branding done and are wondering how to get the most out of it, a website is one of the biggest and best answers. Using your branding to make a well-made website creates a strong foundation. All the logos, colors, and fonts work together to represent who you are and what your business embodies. Having a cohesive website does not only look more professional and of better quality, but it also makes for a better client experience. And a better client experience is usually a memorable one.
Being strategic is key. The smallest inconvenience can cause people to click away. Have you ever been on a website and it was hard to navigate and then when you did find the right button to press it took you to the wrong spot? I know I have and I did everything in order to not have to go to that site again. This is why it’s important to have a site that is strategically made. It should be both be dynamic and fun to look at but also simple enough that people can easily navigate to where they’re looking to go.
Your website is much more than a pretty place. It’s a place to direct inquiries to your CRM. A place packed full of information on the services you offer, the process and so on. With the right things set in place, a well-made website will be able to increase efficiency and save you a lot of time. You’ll be able to provide general information, create an FAQ page to answer common questions, automate your inquires instead of having to do it on your own, etc. Having a website up and running can save you time since your customers can access it 24/7.
I hope you enjoyed reading about “Why A Well Made Website is Essential for Your Business.” Are you ready to update your website or finally get one up and running? If you are, click here to get started. I would love to help create your dream website!
“Kaylee has been an absolute godsend in my business. Too often I tried to wear all the hats in my business and Kaylee has been an incredible resource to start officially handing things off. Her prompt responses, weekly check ins and forward thinking has made this process super easy. Kaylee is constantly asking how she can better help me and my business which is a rare and special quality. Kaylee is a self-starter which is essential for a VA, as I do not have time to micromanage her (and no one likes to be managed that way)! She’ll come to me with ideas for my newsletters, Instagram captions and basically anything that I’m letting slip thru the cracks. I cannot recommend her enough! Everyone needs a Kaylee in their business.“