Pinterest is something I will talk about until I’m blue in the face because it is just so dang importantly. People often overlook Pinterest but I’m here to tell you about how amazing it can be for your business and to hopefully help you realize how much potential you are missing out on. 

It is never too late to start growing your Pinterest account, there is a whole new audience of people waiting to see your content. If you’ve only been using it for inspo pics and outfit ideas keep scrolling to learn the best tips on how to grow your Pinterest account into another avenue for your biz!

Lifespan of Content

Pinterest is in 1st place when it comes to the lifespan of content. Posts on Pinterest last a minimum of 3 months as opposed to the 24 hours that you get from Instagram. That is 90 days longer than the content you post on Instagram! This larger time frame allows for your content to reach a bigger and more diverse audience. Imagine how many people will get to see your post during those 3+ months! Your larger audience does not only get to see your content but they also get to easily navigate to your website. Every post on Pinterest links back to your website, blog, or whatever link you add. Just a single click on the pin and it takes them directly to your chosen link. 

Take Advantage of Idea Pins

So now you might be wondering how to actually grow your account on Pinterest. One way to grow your account is by making and posting idea pins. Idea pins are a lot like Instagram reels. They can be short videos or picture slides that people can tap through. They’re great because they have a really big reach and they have the ability to grow very fast. Unlike normal pins, idea pins let you add multiple photos so they help you get more of your content out there. If you make reels for Instagram, you can repurpose them as idea pins on Pinterest in order to reach an even bigger audience. I recommend posting at least 2-3 idea pins per week, and posting them consistently to get the best results. 

Consistency is Key

Next up we have Tailwind. Tailwind is a subscription that lets you schedule out your pins and posts them automatically for you. It’s really easy to use and makes a big difference. All you have to do is upload the photos or graphics you want to use as pins, add a title and description filled with keywords, choose a board to post them to and then add a link. You will be able to choose how many to post a day and what times they will be posted. Once all the information is added they will be put in a queue and be posted automatically. It’s that easy! Posting on Pinterest consistently is going to be the best and fastest way to grow your account. That’s why I really recommend scheduling out your pins weekly or even monthly. You want to post at least 30 pins per week. If you’re a photographer trying to grow your Pinterest account, go higher with about 60-70 photos a week. And remember, consistency is key! 

Pin Other Creator’s Work

Now that you’re scheduling and posting your own pins and idea pins consistently you might think you’re all good to go, but not quite! The whole point of Pinterest is to share inspiration but also gain it as well. In order to grow your account you should also be pinning other creators’ content. This might sound counterintuitive, but it’s true! If you’re repinning other people’s content and posting your own consistently, Pinterest will reward you. Using the platform correctly, it can improve your reach significantly!

If you’re using Pinterest and haven’t been getting the results you want or just need a professional to look over your account, you’re in luck because I now offer Pinterest audits. I’d love to examine your account and help you get it to its fullest potential. For more virtual assistant information check out “Best Apps for Virtual Assistants” by clicking here!